SWOT Analysis

swot ANALYSIS: USED OR ABUSED? Key spoken language Strength, Weakness, Opportunity, Threats, Strategic Analysis, Strategy, Dell, GE, TI Abstract This paper attempts to discuss the hypothetic uprise digest including its functions and purposes. Moreover, the study try to find divulge the advantages and disadvantages of the SWOT compendium by taking past studies and existent examples in the real business world, then evaluates and examines the practic king of the SWOT analysis Introduction The SWOT analysis has been developed since sixties and been commonly used in business for strategic analysis. However, with the mercantile environment being changing dramatically, the practicability of the SWOT analysis has been a controversial issue in both academic and business beas. Therefore, this paper is going to discuss the advantages and disadvantages of the SWOT analysis and aims to examine its practicability.

What is SWOT analysis? As William R. Osgood had defined that SWOT analysis is the process of carefully inspecting the business and its environment by means of the various dimensions of Strengths, Weaknesses, Opportunities, and Threats.

¡§It is a way to analyse a fellowship¡¦s or a department¡¦s government agency in the foodstuff in relation to its competitors¡¨ (Stacy Collett, 1999) Strengths are skills and resources that the sloshed has more abundantly than other firms. They can be separate concord to their value to the business and firm¡¦s ability to exploit.



On the contrary, weaknesses represent a lack of important skills or competencies relative to the presence of those resources in competing firms. They should be classified according to their risk to the business and firm¡¦s ability to address.

Opportunities are outside conditions or circumstances that the company could turn to its advantage, and could take on a specialty niche skill or applied science that suddenly realizes a growth in broad market interest. Opportunities can be classified according to their success probability and their attractiveness. Threats are current or future conditions...

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