Case Study of McDonald's including SWOT analysis

IntroductionIn the early 1940?s, two brothers opened a burger restaurant that was base on standardized preparation called the Speedee Service System. This ?burger restaurant? is instantaneously globally known as McDonald?s. In 1976, McDonald?s introduced the eat menu as a way to diversify gross revenue and product selection. Today this multinational corporation serves nearly 54 million customers every day in 120 countries well-nigh the world.

McDonalds first gear international venture was in Richmond, British Columbia, during 1967. dickens of McDonald?s main products were introduced in 1968, the Big Mac and the bullock block McMuffin Sandwich. When the first McDonald?s opened in Hong Kong in 1975, they were the first restaurants to consistently offer clean bathrooms, which drove customers to demand the aforesaid(prenominal) standards of other restaurants and institutions.

McDonald?s continually builds its brand by receiving customer input. This is why McDonald?s is known as one of the roughly recognizable brands in the world. This case study illustrates how McDonald?s merchandising process works and how they overcome problems in the process.

This case abstract will include a SWOT psychoanalysis of McDonald?s, which looks at the native environment of strengths and weaknesses and the external environment of opportunities and threats. It then examines resource solutions to correct weaknesses, threats, and opportunities and concludes with recommendations with exact steps and a brief conclusion.

S.W.O.T.



AnalysisThis analysis was developed from the McDonald?s website and various other online sources. Other cultivation was brookd by the textbook, Organization Behavior by Robert Kreitner and Angelo Kinicki. SWOT stands for internal Strengths and Weaknesses and external Opportunities and Threats. It will illustrate the opportunities and threats in McDonald?s authorized environment, and compare it to their internal strengths and weaknesses. We will then discuss notional strategies to align their internal environment with their external environment and provide multiple alternatives and a recommendation.

Internal...

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