Coca Cola

Founded in 1886 in Atlanta, Coca-Cola Company is the worlds leading manufacturer, marketer and distributer of nonalcoholic crapulence concentrates and syrups, used to produce more than 230 beverage brands. It is also the worlds most inclusive brand and political party.

It has already ventured regionally out of Atlanta to other states of join States since the late nineteenth century and its signature contour bottle was first construct in the early 20th century to distinguish themselves and secure the genuine Coca-Cola. Though the company grew rapidly and roared into some European countries during the 1900s, its presence worldwide grew swiftly only after homo War II.

Year after year, the company has been disc everyplaceing new foreign markets to land higher profits as to fulfill its ultimate debt instrument to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. oerdue to strong competition with Pepsi-Cola, Coca-Cola wants to reduce its dependence on United States market, which is their similar domestic market, as to reduce its risk and increment its global market share by going world-wide. Presently, the company has already reached six billion consumers in nearly cardinal hundred countries.

Coca-Cola Company has been very successful in international marketing effort.



Aggressive advertising, branding and market segmentation stool played an important part in the success. It has portrayed itself as fun, playfulness, freedom, lifestyle and the international appeal of Coca-Cola was embodied by a 1971 commercial, where a group of young people from all over the world to a hilltop in Italy to sing Ill care to buy the world a Coke.

The company has been sponsoring unfit events, like Olympics, Sea Games, FIFA Cup, International Film Festivals all over the world to create awareness, credibility and to brand itself as world-class company.

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