Marketing is a process where a harvesting is defined; a plan is created for cropions, sales, implementation, support and production. An effective market plan allow incorporate products and answers to meet a market ask to create exchanges that go away meet organizational objectives. This process is make up of a combination of processes referred to as the marketing conflate. The bound ?marketing mix? became popular after the publication the article, The belief of Marketing Mix, by Neil H. Borden. ?Borden?s marketing mix include product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and compendium?(Internet Center for Management and Business Administration, Inc. [ICMBAI], 2002). The common marketing elements employ to execute a marketing campaign effectively argon product, price, place, and promotion, otherwise known as the 4 P?s. This constitution will outline how dell has utilized the 4 P?s to build a stiff market mix.
ProductProducts are items or services made available for consumer purchase. One of the world-class steps in determining a marketing mix is to understand the customers want or need for a service or product.
When determining a product for market things to cypher the need the product will satisfy for the customer, the value the product will provide the customer, the look and feel of the product, the name of the product(how will it differentiate from other similar products in the market)(Mind Tools Ltd. [MTL], 2007). DELL has positioned their product offering in the market as a strong producer of quality computer products and services. The DELL portfolio continues to expand by offering not only computers but printers, sound systems, and monitors. In addition DELL strategically adds new offerings to position themselves in existing markets. By continuing to add to their product portfolio allows DELL to increase their market segmentation.
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