Invitation To Sociology

Competitive Analysis-TV

Market: HOUSTON

realize: 04/23/2004 4:18:40 PM
Share/ shanty: Feb 04/Feb 04

-EM(M-F)
-5:00-5:30 am
KTRK
KHOU
KPRC
KRIV
FXNC
TBSC
-5:30-6:00 am
KTRK
KPRC
KHOU
KRIV
FXNC
TBSC
-6:00-6:30 am
KTRK
KHOU
KPRC
KRIV
KXLN
FXNC
-6:30-7:00 am
KTRK
KPRC
KHOU
KRIV
KXLN
FXNC
-7:00-7:30 am
KTRK
KPRC
KHOU
KRIV
KXLN
FXNC
-7:30-8:00 am
KTRK
KPRC
KRIV
KHOU
KXLN
FXNC

architectural plan

EYWIT //EYWIT
11NW-M//11NW-M
NW2HN-1ST-5AM
switch intelligence agency AT 5
drink & FRIENDS
MAMAS FAMILY
EY 5.3//EYWIT
NW2HN-5.



30AM
11NW-M//11NW-M
FOX tidings AT 5
FOX & FRIENDS
MAMAS FAMILY
EYWT NWS 6AM¼
11NW THIS cockcrow¼
NWS2HN DAY BRK
FOX NEWS AT 6
DSP AM MF-UNI
FOX AND FRIEND
EYWT NWS 6AM¼
NWS2HN DAY BRK
11NW THIS MORN¼
FOX NEWS AT 6
DSP AM MF-UNI
FOX AND FRIEND
GD MRN AMR-ABC
directly SHW
11NW THIS MORN¼
FOX NEWS AT 7
DSP AM MF-UNI
FOX AND FRIEND
GD MRN AMR-ABC
TODAY SHW
FOX NEWS AT 7
11NW THIS MORN¼
DSP AM MF-UNI
FOX AND FRIEND¼

P 25-54 (DMA)
2,329,970
2-04

P 25-54 (DMA)
2,329,970
2-04

Rtg

form Time/
Station

Shr

Rtg

Shr

7
3
1
1
0
0
0
10
5
2
2
1
1
0
16
6
3
3
1
1
1
18
6
4
3
2
2
1
15
4
3
2
2
2
1
13
3
2
2
2
1
0

97
44
20
19
6
4
3
96
46
18
17
7
5
2
96
36
19
17
8
8
4
96
33
19
17
9
9
4
91
28
19
13
13
10
3
92
27
17
13
12
11
3

7
3
1
1
0
0
0
10
5
2
2
1
1
0
16
6
3
3
1
1
1
18
6
4
3
2
2
1
15
4
3
2
2
2
1
13
3
2
2
2
1
0

97
44
20
19
6
4
3
96
46
18
17
7
5
2
96
36
19
17
8
8
4
96
33
19
17
9
9
4
91
28
19
13
13
10
3
92
27
17
13
12
11
3

Page 1
¼ = Weekly data exists
1 = Program change
Nielsen data and estimates are copyrighted and subject to all qualifications and limitations verbalize in the Nielsen report.
Copyright © 1994-2003 Marketing Resources Plus

Competitive Analysis-TV

Market: HOUSTON

Date: 04/23/2004 4:18:40 PM
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