Marketing 501

The Corvette has always been a big image enhancer for GM. entirely it also has become a solid contributor of engineering to the companys to a greater extent mainstream vehicles. Corvette engineers, for example, developed the chassis-manufacturing methods and V8 engine design that atomic number 18 used in GMs in full-size sport avail vehicles and pickups highly regarded trucks that generate most of the corporations profits. For the last cable cardinal or three decades, the largest group of Corvette buyers has been baby boomers the oldest of whom are sexual climax 60.[1] The only factory in the world that builds the iconic sports car is General Motors Bowling Green plant which rolled come on its first Corvette in Kentucky 25 years ago on June 1, 1981. Industry analysts say the plant remains a twinkling(prenominal) spot for General Motors Corp. at a time when pendulous sales have led the automaker to eliminate 30,000 U.S. hourly jobs by 2008 as part of a massive restructuring plan. some 35,000 Corvettes are assembled at the plant each year -- a small fraction of the 9 million vehicles GM is anticipate to produce worldwide this year.

But the Corvette -- which sells for around $50,000 -- is not mean to make piles of m integrityy, but instead to create a brand identity and to lure customers into Chevy dealerships to buy separate vehicles, said David Healy, an analyst with New York-based Burnham Securities Inc. Its microscopic, but it does the job as a marketing tool for Chevy, Healy said. Indirectly it makes money because it gives cachet to Chevy, which otherwise might suffer from lack of charisma. Its a writ of execution mobile. It probably shouldnt be street legal, Healy said of the car that tidy sum reach speeds up to 180 mph. Its a showoff vehicle. Its a skirt mobile. GM has sold more than 1.4 million Corvettes since the first one was built June 30, 1953, in Flint, Mich. About 300 of the cars were assembled there sooner production was moved to St. Louis the next year. Following the passage of more strict environmental regulations... If you want to get a full essay, order it on our website: Ordercustompaper.com

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