Budget Airline Survive in Hong Kong

1.Title How back end a reckon air lane abide in Hong Kong 2. Aims To find out the success factors and forecast the future of budget skyway in aviation industry, apply those factors to analyze the accomplishment strategy of a budget air duct business which would like to survive in Hong Kong market. 3.Background. In the recent years, budget airline becomes to a greater extent and more popular. Many people choose low- embody airline to save the cost in transportation so they can spend more on the activities. Ryanair, the largest budget airline in Europe, The Economist Magazine labeled it as the worlds intimately profitable airline. when the oil prices is in an increasingly competitive environment. AirAisa, the most(prenominal) famous budget airline in Asia won the Skytrax manhoods best low-cost airline award in 2009 and 2010. The cognitive operation strategy and business model of AirAsia is similar with Ryanair, seems that there be no differences in the attitude and perception of passengers from 2 rattling different continents. Spring Airlines, as the only low-cost airline in China, earnings approximately 4 million in the first 8 months of 2011, and annual profit is expected to nearly 5 billion. However there is no outstanding Hong Kong base budget airline. Oasis Hong Kong a Hong Kong based budget airline, which operated for two years and was liquidated on 2008.

Seems only being low-cost is not enough and it is not easy to operate low-cost airline success unspoilty in Hong Kong. How can a budget airline survive in Hong Kong? 4.Objectives 1. Analyse the failure of Oasis Hong Kong. 2. realize out the success factors of a budget airline by cases study of some famous budget airline in other countries. 3. Clarify the need of and the future of budget airline. 4. acquit a questionnaire to find out the preferences of Hong Kong air traffic drug user in choosing carrier and analyse the market of Hong Kong 5. Analyze and break up the result of the survey thus to recommended the strategy of an low cost airline in Hong Kong... If you want to get a full essay, order it on our website: Ordercustompaper.com

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