European Car Industry

The European Car foodstuff Environment [pic] Written & researched: Amy Walford For: Stuart Challinor 1/05/05 Words: 4,740 CONTENTS PAGE. Executive Summary 1. Intentions of the report 2. The European Car Market Environment 3. The Micro-environment: 1. Suppliers 2. - Distributors 3. Customers 4. Competitors 4. Situation review of the European Car Manufacturing Industry 1. Comparison to US and Japanese market 5.0 Drivers of Change 6.0 - The Macro Environment 6.1 SWOT analysis 6.2 Pestle analysis 7.0 Conclusions and recommendations BIBLIOGRAPHY GLOSSARY RESEARCH PORTFOLIO executive SUMMARY. The EU automotive industry is the single largest automotive employment region in the world, accounting for around 34% of spherical sales, and which contributes 7.5% to the manufacturing section within the Union. The EU-15 industry makes an enormous difference to its sparing prosperity. This is manifest in its scale of employment, output, investment, trade and technological change.

The Microenvironment touch the industry allows room for manoeuvre in terms of its capacitance to make decisions about its suppliers, distributers, customers, and competitors. -Suppliers The supplier value chain has been drastically restructured and consolidated since the 1970s and 1980s, in an effort to improve case and competitiveness, which has resulted in increased supplier responsibility, profitability, quality, integration with manufacturers and increased specialisation. -Distributors The distributor network has been liberalised also through the introduction of the new 2002 emulation Commission report, which emphasises competition, autonomy, increased bargaining power and independence from manufacturers. -Customers European customers enjoy differentiation, and have consumer preferences towards novelty cars that are ahead of the pole in a technology sense, in fashionable,... If you want to abridge a full essay, order it on our website: Ordercustompaper.com

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