TASK 2.1 & 2.2 Throughout this assignment, there will be an score of the classical/rational work out of strategic planning, the strengths and weaknesses of the classical/rational, additive and emergent approaches to strategy for the two companies Kodak and Canon. The classical/rational do by of strategic planning The classical approach is based on the predilection of rational planning and its methods. The use of strategy will be an indispensable part of determining the approaching business of the c in aller-out. in like manner the use of rational planning can help the company to secure its essential goal profitability. (Whittington, 1993) Based on the HND/ HNC dividing line Strategy course book (2004, p-118), there are trinity diverse phases in the classical/rational planning process: Strategic analysis: it assess of understanding the objectives, the resources and capabilities, the external influences and the future potential of the organization. For companies such as Canon and Kodak, the question keys to achieve their business are: Why the organization does exist? - For Canon, to be a grocery store leading supplier of consumer and business image solutions. And to be committed to the customers ongoing satisfaction through the authorization and development of its staff.
(Canon, 2008 ) - For Kodak, to integrate diversity and inclusion in all aspects of the business in order to estimabley engage the energies of Kodaks employees and a diverse supplier base, meet competitive challenges in the grocery store and maximize shareholder value (Kodak, 2008) What are the companys objectives? - For Canon ,to accelerate the business growth by promoting technical innovation with the aim of capturing the overwhelming No. 1 market position in all of its existing business areas. (Canon, 2008) - For Kodak, to impersonate abundance in its new products and processes to make photography simpler, more than useful and more enjoyable. (Kodak, 2008) How... If you want to get a full essay, order it on our website:
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