Chrysler Fiat: Strategic Alliance

Case Brief: The 2009 Chrysler-society strategical Alliance Case Brief: The 2009 Chrysler-Fiat Strategic Alliance Facts of the Case Historically, Chrysler has been the number 3 auto manufacturer in trades union America, scum bag GM and Ford in market piece of ground; maintained number 3 designation after accounting entry of Asian OEMs. Chrysler: oFounded 1925 by Walter P. Chrysler oManufactured cars for the masses o1980s: saved from the verge of bankruptcy by US presidency o1990s: starting receiving positive reviews from analysts, but remained behind Ford and GM oMerged with Daimler-Benz in May 1998 for $36 billion o2007: Cerberus Capital Management, LP acquired 80% of DaimlerChrysler for $7.

4 billion oApril 2009: Fiat SpA establishes strategic alliance with Chrysler oMay 2009: Chrysler files Chapter 11 bankruptcy Fiat:: oFounded 1899 by Giovanni Agnelli with other Italian investors o1910: became largest auto firm in Italy and manufactured military vehicles and machinery for the administration during World War II o1960-70s: massive labor strikes and assembly-line disruptions, causation 15 million worker hours lost o1980s: bring down labor force by 100,000 jobs o1986: acquired Alfa Romeo from Italian government and became largest OEM in Europe oVolatile business and labor transaction in the 2000s, GM acquired and sold back 20% oSergio Marchionne became CEO in 2004 oAgnelli family maintained 35% will power as of 2009 o2009: 24 models and primarily small vehicles, reintroduced Cinquecento calciferol in 2007 Global Auto Industry: o champion of the largest industries in the world, impacting countries and their socio-political environments oLabor unions continue to pressure governments and OEMs oHundreds of cross-border strategic alliances, joint ventures and other efforts for the past 20 years oLeaders of North American market: GM, Ford and Chrysler; Nipponese market: Toyota, Honda, and Nissan; Europe: Damler, VW, Fiat and Renault-Nissan. o... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!