When the CEO’s Personal Crusade Drives Decisions

The DM Bicycle Company (DMBC) had finally found itself with record hitting orders however, Gino Duncan DMBCs chief operating officer made it a point in the troupes bud line meeting that a majority of the expected revenues pull up stakes be used for the orders new Corporate amicable Responsibility (CSR) computer program focusing on Batten disease. This decision has been met with a lot of negative feedback from everyone in the union, they all believe that Gino wants to focus his CSR efforts on finding a cure for his daughters disease and that he does not have the fraternitys best interest in his actions.Carolyn Bridges, DM Bicycle Companys HR director has to hold it a point to watch Gino straight. First and foremost, Carolyn needs to get much people on her side to be able to convince Gino but, considering that a number of employees from Jim Mitner, DMBCs CFO to some of the front liners of the company, have the corresponding concers. Carolyn, as the HR director she is in char ge of employee morale, development and payment should act as the spokesperson and representative of the workforce.She should confront Gino about how the employees chance about (1) Gino prioritizing the budget on a CSR project to find a cure for his daughters disease which is backed up by his decision to set their current CSR program Ride for Life, a hard worked for program which had successfully raised employee morale and company public relations on hold, (2) if participation in the new CSR will affect their evaluation and promotion, (3) and the alarm of not having a CEO totally on board for the harvest-time and benefit of the company.If left unattended the company might find employee morale falling and productivity down at a time the company needs a well-oiled workforce to meet the record rate demands it is shortly faced with. Carolyn needs to make it a point that we keep employee morale high at this very critical transition point of the company.Moreover, Carolyn has to get o thers like Jim Miniter, DMBCs CFO, and Ginos close friend help take after on her side to convince Gino that the company should prioritize improving the companys financial position instead of spending it on dreadful causes because it has just gone through 3 tough years financially, they are in no position to spend most of its money in a CSR effort which will also give little gains to the company not like what Ride for Life has done for the DMBC.If all of the plans become to convince Gino Carolyn should escalate the loose as the spokesperson of the workforce to the advance of Directors who have the power to overrule Ginos decision in what should be the parameters of the companys CSR they will implement. Moving forward, the CSR policies should not be for the CEO to decide but, something that is agreed upon by each department and agreed upon by the Board of Directors to make sure that we do not get into an issue of conflict of interest like this again.