Louis Vuitton's brand values.

1.1 Louis Vuitton: An Analysis of the Company Louis Vuitton, a trunk-maker in Paris since 1854, build up his legend around travel by creating baggage, handbags and accessories that were as innovative as they were elegant. The brand itself has embraced new foundation whilst cultivating its traditionalistic roots thus allowing it to remain at the forefront of the luggage and accessory industry. The tag beats power in study events that sh atomic number 18 in its druthers for excellence. the Louis Vuitton Classic event meet to playher the most honored cars in the world, and the Louis Vuitton Cup, an essential part of the Americas Cup, designates the best Challenger and prepares them to take on the Defender of the Americas Cup. concord to their financial report found on their website, www.louisvuitton.com, the company is continuously expanding and now includes 14 production workshops, 287 exclusive stores, 31 of which stretch out ready-to- wear, shoes and leather goods, an d 107 which feature shoes and feather goods, and has 7,857 employees throughout the world. In 1977, Louis Vuitton was merely a small family business with consummate(a) revenue under $20 million. Fifteen years later, the $1 billion stigmatize was attained, a significant proportion of why it has reached this target is due to the penetrating marketing strategy that it has implemented. 2.

1 Louis Vuitton Customers The fact that Louis Vuitton has grown is quite phenomenal considering the fact that they are expensive in relative and absolute terms. Moreover, they are get by Dubois and Claire (1995:68) as such when o ne considers them to be trivial products, ! without any clear functional advantage over their non-luxury counterparts. As a result, umteen producers of luxury goods tend to believe their business comes primarily from upper income classes. shew of this was gained from Stanley (1988:8). Indeed, the managerial practices of Louis Vuitton... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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