Marketing a Business

1.Explain why Sears or Wal-mart can non efficaciously create a fashionable counterculture image. Sears and Wal-Mart can non create a voguish counterculture image because they ar twain designed to draw a bead on several(predicate) crowds of sight with different needs. Wal-Mart is a computer memory that focuses on a unfeignedly un specialised group of people, which is bewitching overmuch anyone that is looking at for the disgrace bells in the market, moreover not really caring much active a specific sword put up. That is why Wal-Mart has a very large inventory, which helps them dig the best prices and always rescue copious products available to the customers. By doing this Wal-Mart has made it really wicked for them to do a voguish counterculture, because to do so a strain has to be focused in its uniqueness and exclusivity. If a store like Wal-Mart would yield to switch to a smart counterculture image, this would gravely reduce a lot of its customers, because their prices would have to be higher, electronegative its image of a pitiable price store, cost them a fortune. Wal-Mart does carry more or less brand names such(prenominal) as Wrangler and Levis, these ar products made to be low priced and stool produced, excessively they ar for the most part planetary styles and colors, expiration shrimpy to no room for individuality.

On the some other cash in ones chips Sears is not a low price store, and carries more brand name products, but these are also mass produced, in queue up to give its customers a big variety and erupt quality. I believe Sears targets customers that are unforced to pay a little more for quality but still staying in a budget. Thats why these two stores have convertible customers, the miscellanea that is not really looking for exclusivity, but to adjoin their basal needs. In addition to this, if some(prenominal) of these stores would try to potpourri to a trendy counterculture image, they would have to deviate the looks of their stores and start a upstanding new marketing fight back in evidence to target a different group of people, which would again pie-eyed a very big investment funds of money and time, lede to loss of...If you neediness to get a bounteous essay, order it on our website: Ordercustompaper.com

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