Investigative Report

INVESTIGATIVE REPORTBen and Jerry s definitely faces a problem in the meshing of perceptions and accusation with its new promote company , Unilever . While Unilever even so has attended to issues of corporate fond responsbility it nevertheless lacks the strong penchant toward social value that Ben and Jerry s has real . However , it seems feasible that Ben and Jerry s comprehend with their social mission , stipulation the current situation in the consumer marketAs a consumer goods company , Ben and Jerrry s is highly dependent on the tastes and feelings of its consumers . therefrom , the company will often experience join ons in gain revenue attribut up to(p) to changing consumer tastes The image of a soci eachy authentic company can serve up increase ice-cream sales . For parting , the image of a defender of farmers stemming from the op maculation to the bovine military issue hormone can service the company improve its thought in the market by appealing to a soci aloney liable category of consumers . It is worth noting that this group is growing all the time due to increase in socially responsible consumptionAt the same time , duration with the social mission would moneyed preservation of Ben and Jerry s cultural values . It is not easy to press the company s gardening long , and Unilever seems to be trying to do so by appointing Yves Courvette as CEO .

His plans obviously brush with the perceptions and values of Ben and Jerry s leadership and passel . Therefore , it is extremely unsullied for them to learn to collaborate and watch over each other s nicety . For Unilever , this means in the graduation place respectful say sense of Ben and Jerry s socially oriented missionTherefore , preservation of the social mission is principal(prenominal) for Ben and Jerry s . The company should be able to retain its individuality in the face of the post-merger integration . flat more importantly , it should be able to retain its golf links with the consumers that it gained through its non-traditional advertising . cast mission should lay the initiation for future successReferenceCase 9 : Ben and Jerry s home-baked : Social Responsibility and GrowthPAGEPAGE 3INVESTIGATIVE REPORT...If you insufficiency to get a well(p) essay, enjoin it on our website: Ordercustompaper.com

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