The essay is about the Bayer case study. It is for analyze the company for business development, financial and all the information about the business.

Introduction:

aspirin was founded in Barmen by the successful partnership between Johann Friedrich Weskott, live as the master of dyestuffing and dye salesman Friedrich aspirin. They registered Friedrich aspirin & antiophthalmic factor; Companies in the commercial register on August 1, 1863.

It started with a workforce of only three (3) people in 1863 to more than than 300 in 1881. Aside from being a dye factory, Bayer progressed into a chemical company from 1881 to 1913.

To date Bayer employs 120,000 people worldwide. It has now four business segments - health c atomic number 18, agriculture, polymers, and chemicals. These atomic number 18 further subdivided into 15 business assemblys, with each group having a responsibility for the success and growth of their operations. Bayer has more than cxxv years old global healthcare, agriculture, polymers and chemicals conglomerate with about 350 person companies worldwide having headquarter in Leverkusen, Germany (http://www.infograph.com/pdf/BayerAG_eng.pdf). Moreover, Bayer the biggest Germanys and top drug cleric and international market leader in the area of polyurethan Business as well (The New York Times).

In the year 2000, the group recorded a net profit of 1.8 billion Euros on sales of 31 billion Euros.

Bayer is one of the nigh ubiquitous corporations going, you may not know it but their products are all around you (and inside you) (http://www.corporatewatch.org.uk/profiles/bayer/bayer1.html).



With this success it is worthy investigating how Bayer reach its goals and objectives in business and the strategies it use to be where it is now.

Bayers Aims:

As market leader of the chemical and pharmaceutical business, Bayer have five main aims which are continuing approximate to achieve.

1.To become the worlds leading integrated chemical and pharmaceutical company, with union competencies in health care, agriculture, plastics and specialty chemicals. Bayers aim is that its products should benefit humankind. Bayer is committed to the principles of the international Responsible...

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