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October 30, 2011
Marketing Report on Mildford Industries
1. Evaluate and assess each of the vendors. Once this assessment short discussed what would you do with each of them.
Bill Alderson is experienced in the homo of sales because he previously effected for a food company. He is sharp and a fast learner although he is not aggressive in making sales. He has tried to point-blank new accounts and revive old ones implying that he is keen on expanding business territory and overall sales. He needs to be trained on the need of making sales aggressively.
Ernie dispatch is a good sales personality, but makes own decisions concerning what he ordain sell. He does not maintain the companys programs on merchandising and prefers to do things in his panache. Besides that, he is a lazy sales person. Ernie needs to be warned of having his way failure to which he should leave the company since he cannot follow rules.
sonny boy Caplan has been with the company for two years and lacks the will to work hard and adamant on opening large accounts, without success. Sonny needs to be trained on sales and productivity. His sure work indicates that he is a total liability to the company.
If he does not make any progress, he has to leave.
Jean Durfee is a good sales person, experienced but her presence is in the small stores only. Jean needs to be motivated to move up the big companies. She has the potential, and a little training means that she will deliver immensely, thus; earn the company huge profits.
Doug Eaton is the better(p) sales persons, adopts new merchandising programs easily, but is slow receivable to age and ill health. He is popular with clients but cannot abide the reduction of his territory (Dolan and Shapiro 2007, p. 11). Doug needs to be approached in the silk hat manner possible to
allow the management to reduce his territory. A small territory implies that he will...If you want to get a full essay, order it on our website: Ordercustompaper.com
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