Virgin Atlantic

staring(a) Atlantic Market The respiratory tract labor was affected more than al just about by the tragic events of September 11th 2001. There was an contiguous and significant reduction in passenger demand, particularly crossways the North Atlantic, and a number of airlines became bankrupt. 9/11 was cursorily followed by further challenges of SARS and the effects of the Gulf War. The industry is slowly rebuilding passenger confidence and recent avocation figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is rattling for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving turn tail of services. Airlines with strong brand leadership, like saturated Atlantic, should be most likely to emerge from the challenge strengthened. Achievements The brands achievements have been recognized by a number of prestigious award schemes. In recent years the airline has won a great number of well respected awards including the Best Long drawing card Business Airline at the Business Travel Awards and FX and intent Week awards for the Upper Class Suite. In 2003, virtuous Atlantic won the Business Superbrands Awards for the brand that most values its employees.

In 2002, the airline won an array of awards including Best Business airline at Condé Nast Traveller Awards; The Guardian and Observer Awards; Best transatlantic Airline at the Travel Weekly Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been systematically voted as a Superbrand and in 2001 was given Cool BrandLeader precondition by the Superbrands organisation. Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of £1.4 billion and carried almost cardinal million passengers. History In the early 1980s, transportation - rather than node care - appeared to be the top priority of the airline industry. When Virgin Atlantic burst on to the scene offering non only better service and... If you want to get a full essay, order it on our website: Ordercustompaper.com

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