Medsim Case

Medsim is a company which produces UST100 simulator systems for diagnostic ultrasound machine readiness purposes. In this case, company management faces some issues regarding their market and evolution strategy to expand their business. Specifically, they need to determine if they grow by means of direct sales to the end drug users of this simulator technology and broaden their products or through sales to the original equipment manufacturers (OEM). In addition, they have an choice to build their placeing centers to outsource certifications and continuing reading programs. diagnostic ultrasound imaging was becoming popular in variant medical fields due its smaller size, lower cost, and efficiency. ecumenic diagnostic imaging ultrasound equipment market was steadily emergence and reached 2.6 Billion in 1998. However, performing ultrasound scans and acquiring tone images was a difficult task which required extensive training, practice, hand-to-eye coordination, good skills and medical knowledge. In addition, it was risky to train the physicians and technicians with real patients. Therefore, in that location was a need for simulator systems in the medical industry. Medsim introduced its product, UST100 simulator.

UST100 was training and precept tool which enabled users to perform ultrasound examinations on simulated patients, train and practice the hand-eye coordination. It resembled a real ultrasound machine where the user was able to get handson training man scanning a mannequin. Then, the computer displayed three dimensional sonographic images on computer screen. UST100 allowed training for various patient types including normal and unnatural patients and difficult-to-scan-patients, In addition, they supplemented this training tool with multimedia educational fabric which included medical information and references.They also created clinical education modules, including a curriculum and analysis of each case in the educational material. They also created instructor... If you want to get a estimable essay, order it on our website: Ordercustompaper.com

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