Richey Kenny Rogers Roasters trade Plan [pic] Prepared by Holly Brown Adam Byram Jake Shockley Zhe Liu Table of contents Table of Contents2 Executive Summary3 Company Description5 Strategic focalise and Plan5 Mission5 Goals5 Core competency and sustainable belligerent advantage6 Situational outline7 Environmental Scan7 SWOT epitome17 Power Bases19 Five Forces20 Overall industry rating29 imaginativeness Based abridgment29 Resource Lists31 VRIO Chart32 Industry Analysis34 Competitor Analysis34 Company Analysis35 Customer Analysis / Tar take down Market36 Customer Characteristics36 harvest-time Market revolve about36 Marketing Product Objectives37 Target Markets37 Points of Difference37 Positioning38 Marketing Program39 Product Strategy39 Product Offering40 Product Quality40 Dining Atmosphere40 Price Strategy40 publicity Strategy41 Distribution Strategy41 Implementation43 Evaluation and authority44 Appendicies45 Works Cited45 Executive Summary This is the marketing plan prepared by Apex Consulting Group for Tony Wang and FICA. This plan concerns the expansion of the licence Kenny Rogers Roasters into China. We wealthy person broken this plan into several sections to facilitate easy tuition and understanding of the materials. Below is brief overview of what is included in this marketing plan. To begin we have actual a company interpretation of FICA and their habit in the expansion of Kenny Rogers Roasters in China. We then developed a mission statement to embody the vision of the franchise as it enters a new market. Also included in this strategic focus and plan are the goals for the franchises in the bordering five years. These goals are both the financial and non-financial goals for FICA in their role as franchisees of Kenny Rogers Roasters. Lastly we have developed the... If you want to get a full essay, order it on our website: Ordercustompaper.com
Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!
No comments:
Post a Comment