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UNITED COLORS OF BENETTON Incorporated: 1965 as Maglificio di Ponzano Veneto dei Fratelli Benetton NAIC: 315999 Other vesture Accessories and Other Apparel Manufacturing; 315191 Outerwear Knitting Mills; 315228 handss and Boys Cut and Sew Other Outerwear Manufacturing; 339920 Sporting and gymnastic Good Manufacturing; 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers; 424320 Mens and Boys clothes and Furnishings Merchant Wholesalers; 448140 Family Clothing Stores HISTORY Benetton Group S.p.A. has toned down its contentious advertising campaigns as it seeks to restore its momentum in the 2000s. erst spell one of the worlds fastest-growing fashion chains, Benetton is now playing catch-up to H&M, Zara, The Gap, and others that emerged as challengers during the late 1990s. Nonetheless, Benetton remains one of the worlds largest and around well known clothing empires, operating more than 5,000 stores in 120 countries. Benetton markets its clothing under several brand names; including flagship brand United Colors of Benetton. The company has struck defend at its edgier competitors with the launch of the fashion-oriented Sisley brand, and has entered the sportswear sector with Playlife, launched in 1998.

In 2003, Benetton completed its exit from an ill-fated diversification into the sporting goods sector. The Benetton family similarly has stepped back from active management of the company, turning over its trading operations to CEO Silvano Cassano, appointed in 2003. Luciano and Giuliana Benetton, the founders of the Benetton Group, came from humble origins. The Benetton family grew up forgetful; their father, who owned a car and bicycle rental business, died while they were children. But Giuliana Benetton developed a skill that would make her family rich. accordingly in 1965, the Benetton company was formed as a partnership, called Maglificio di Ponzano Veneto dei Fratelli Benetton, with Luciano as chairman, his brother Gilberto in charge of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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