Consumption Clusters in Rural India

Consumption Clusters in rural India and implications for Brands -
Research Paper project


Consumption clusters in rural India and implications for brands
Abstract
Tapping Rural India market and the ways to do it have been the topic of much debate of boardrooms for the go two decades. Consumption in Rural India is going to be the driving force for success of brands, especially FMCG in burn down future.
This paper tries to identify which are some of the prominent and exemplar Consumption clusters in rural India. It presents an understanding of how have these clusters evolved from an initial only-agrarian rural economy in terms of occupation, incomes and psychology.
The paper identifies and analyses the aspirations and spending patterns of these people today. What implication this changing rural landscape has for Brands? How, in view of the mammoth Indian rural population, these consumption clusters in rural India hold the key for the future of local, national and foreign brands? These are some of the biting questions the paper tries to answer.
The methodology involves censorious review of existing literature and evaluation of substitute data on income, occupation and consumption in rural India. at last the paper draws conclusions based on literature review and secondary data.



The results hold important insights for brands targeting Rural India and for brands overlooking the potential of Rural India.

Introduction

The shrinking Bharat India divide
The famous rural Bharat and urban India divide is acquire thinner. Rural India is no more poor. Inhabitating over 70% of the Indian populace, rural India contributes over 50% to the GDP that stood at 1.89 cardinal in 2011. Interestingly 50 % of Rural India is no more agrarian. These are people that are self employed in a myriad of services and their aspirations regards consumption are unshakable catching up with the urbanites. Cell phones have become a necessity for them. They are increasing their...If you want to get a full essay, order it on our website: Ordercustompaper.com



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