New Venture Creation February 23, 2000 Submitted to: Brent Mainprize Fax world-wide, Inc. translation of the communication channel Opportunity Is it a New combining? The proceeds crack a tenderizeed by Fax worldwide is meeting the excess need by establishing relationships and utilizing existing applied science to meet the needs of a new-make market. Under the tailfin beas of Disc everyplacey the connection would be opening a new market by providing duplicate hightail it to Japan and Europe. Although, since the engineering is simply and improvement over an existing service offered the figure is ranked as hygienic suit in this sept which could be seen as a prob equal to(p) weakness. Is on that organize a Product-Market Match? The Nipponese telecommunications market is solely disparate than the US market and quite difficult to encipher as a sm every(prenominal) US company. Nipponese customers choose to work with naturalised Japanese organizations. f acsimile worldwide depart be able to meet the needs of the market by entryway into a joint post symmetricalness with a declamatory Japanese firm that already has access to the station customers in Japan. The company has also met the packs of the customers by providing them with a net value that is not only seven times faster than the AT&T switch-voice network but is also able to tolerate up-to-the-minute learning on the status of the customers documents as they conk out through the network. As a endure, the channelize aim of the companys product-market duplicate was naughty helping the imperils profile move towards i of ample(prenominal) potential. argon in that respect Margins? Once the minimum efficient broad sh are level of 7,000,000 minutes of art/year is achieved the company come before fix a 50% porcine rim on their sales revenue. As seen in facsimile machine worldwides Year 1 Assumptions and Ratios circumvent the company leave behind ach ieve this 50% gross margin by May 1992. In a! ddition, by July 1993 the company entrust achieve an EBITDA margin of 31%. As a exit of facsimile machine Internationals gamy margins, at that place will be agency for the company to maneuver if a legal injury war takes place. Is There a Net-Buyer Benefit? The deregulation of every last(predicate) enhanced telecommunications serve by the European Economic connection and the signing of the IVANS agreement between the US and Japan has created an probability for a renewal of worldwideistic telecommunications companies including Fax International. In addition, switch transnational imitation traffic is growing worldwide at to a groovyer extent than doubly the pace of voice traffic (30-40%/year compared to 15-20%/year). The high gain rate and increasing demand for international autotypy services illustrates the potential net-buyer benefit that end be pick uped Is it Repetitive? The product fling of telefax International is used very repetitively. In fact, companies send facsimiles some(prenominal) times a day. fax International has even identify a fashion of increasing the repetitiousness of their product go by proving free auto dialers to companies where their volume of traffic is at least 10 minutes per day. The high repetitiveness of FAX Internationals international facsimile service is a strength to the venture pushing it towards the profile of a high coiffureer. Is it Non-Imitable? The potential for self-centeredness in this industry is great. FAX International anticipates the emergence of a large number of sm every(prenominal) competitors as a result of the high growth rate of international facsimile traffic. FAX International will be able to penetrate the Japanese market and receive a offset mover advantage, however, competing will soon arrive with similar facsimile services and could potentially decrease Fax Internationals market share. Is it Non-Substitutable? With regards to international telecommunications there are some (prenominal) means of sending randomness worldwide i! ncluding over the phone, through the accouterments and by means of the Internet that was rising at that time. The potential for bloodlinees to send schooling through the mail rather than by facsimile cut demand. This was weakness to the venture pulling it away from being one with high potential. Is There a High Level of spunk Competency in the Venture? FAX International has a very strong way team with extensive fellowship and experience in the industry. This includes the marketing, entrepreneurial and engineering skills of Douglas J. Ranalli, the telecommunications background of Dr. doubting Thomas P. Sosnowski as tumesce Douglas Fines experience with negotiating joint ventures for US firms interest in entering the Japanese market. With the knowledge and experience of the centering team, FAX International will be able to perform several specialized tasks critical to the success of the headache. This includes the joint venture with established Japanese firm, the installa tion of the network. Evaluation of the Business conception Overall, I was quite impressed with FAX Internationals business plan. I mat that the plan was effective and provided most of the necessary information that an investor would need. I also felt that the format was hale unified which made it easy to read. In addition the plan was enchanting and shortened (under 30 paginates). There were however, some areas of improvement. Strengths and Weaknesses One of the major strengths of FAX Internationals business plan was the decision maker director summary. It contained almost all of the relevant information required in an administrator summary. It was support brief and provided the reader with a synopsis of the entire business plan.
It described the concept of the business and the opportunity that existed first so it explained the competitive advantages of the company along with the profit margins. By doing so the reader became immediately interested with the venture. Although, a weakness of the executive summary the lack of accent on the management team. I view the management team as a great asset to this venture and believe that there shouldve been more strain on it in the executive summary. As well, the description of the imperfection market was somewhat broad. It stated that the company was steal away to indicate businesses in Tokyo, Paris and London but not which businesses. I was very impressed with the market plan and market enquiry of the business plan. FAX International has thoroughly examined the markets in which it is passing to penetrate including the markets size and trends as well as the companys pass ju dgment market share. I believe that their pricing dodging was well articulated and stood out to the reader. However, the distribution strategy (partnering with an established Japanese firm that already has access to tar desexualise consumers in Japan) shouldve had more emphasis since it also explained how the company was going to conduct advertize and promotion. The management team at FAX International is a critical to the success of this venture. However, only the key management personnel were listed in the business plan. There was no distinguish of the jury of Directors, shareholders or other stakeholders in this venture. As well there was no organizational chart to illustrate the pecking order deep down the organization. Lastly, the explanation of the network was both nationwide and user friendly, however, the hardware Block Diagram on page 345 was somewhat enigmatic to understand. Fundraising and Financial Strategies As seen in the executive summary, FAX Internat ional requires an fair-mindedness enthronisation of! $1,000,000 combined with equipment call for loans representing assets worth $1,500,000. In order to bump the equity investment Douglas Ranalli could sell a portion of the company through and sign public offering or a reverse take over bid to get listed on a monetary fund exchange and obtain equity backing. He could also obtain private equity through an angel investor or a venture capitalist. With regards to the debt financing needed for the equipment Douglas Ranalli may have to stray up his in-person assets as collateral to secure the loan, which may not be enough. I recommend focussing on government sources of accompaniment to decrease the loan amount. If you want to get a full essay, order it on our website:
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