Harley Davidson Sales Program

Harley Davidson Company: Sales Program





Ashley Jensen, Lindsey Meis, Danielle De Geest, Nathan Beattie











Sales Management, BA327
Dan Quinlin
February 19, 2008
Harley Davidson Company: Sales Program
I. The Environment
Managers and organizations bring to anticipate and adapt to change by keeping in touch with the environment external to the company. At one point, Harley Davidson close to went bankrupt when they lost connections with their customers and the external environment.

A. External Environment
1. Economic factors much(prenominal) as economic growth, interest grade, and exchange rates drop all have a huge effect on the profitability of a company. Everyone knows that interest rates and exchange rates all effect consumer spending, especially for luxury items. Harley Davidson products are considered supernumerary or luxury items so they take the biggest hit. With the recession panic as well, Harley Davidson is definitely struggling a bit at the moment.

2. One of the biggest political aspects on the Company is the motorcycle obligation.



The predication was filed under Section 201 of the Trade Act of 1974, known as the Escape Clause, which allows an industry to request import relief from overseas competition when increasing imports are causing or heavy(a) serious injury to the domestic industry. In these cases, the ITC investigates the claim and consequently reports to the president. If the finding is affirmative, the executive branch examines the matter and the president makes a decision within 60 days. In 1983, Reagan approved the tariff. Unfortunately, this tariff seemed to create an economic hit for Harley Davidson.

3. Harley Davidson is considered to be one of the almost technologically advanced motorcycle companies in the world. Harley Davidson has expanded their radiation diagram horizons with their implementation of REAL D, which allows them to more effectively leverage their prototypes. Their engine room has definitely come a lot way since the...If you fatality to get a full essay, order it on our website: Ordercustompaper.com



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