Evolution of Sports Apparel

Marketing
Evolution of Sports Apparel

Sports apparel can be defined as clothing that is suitable for athletic activities. Conventionally, athletic clothing was typically a male purchase. This is owed to the fact that the traditional culture did non expect women to take part in sporting activities. A womans place was at home victorious care of the household. With time, this notion was done away with as women became enlightened and womens sports became one of the most notable forces in the mixer evolution. They began to take part in sporting activities, which led to win over magnitude purchase of sports apparel by both sexes. This paper pull up stakes examine the evolution of athletic apparel, the relevant cultural changes contribute to the evolution, and how the marketing of sports apparel has changed over the years..
Organized womens sports started during the victorian era, between 1840 and 1901. This period was marked by higher educational opportunities for women and a rise in the number of women in the workforce. Moreover, some(prenominal) began gaining access to advances in technology. This implies that they took part in the modernization process. The change had a great impact on participation in different sports.



However, constraints of womens behavior, physiology and social expectations inhibited their participation in sports. This meant that only a few of them chose to take part in sports and hence rarely purchased sports clothing. Men on the other book had limited cultural constraints and limitations, meaning that they actively participated in sports and ofttimes purchased sports apparel (Gems & Borish, 2008).
In the nineteenth century, athletic clothing was cognise to be a product line that aimed at laughable and small markets, particularly males. The few women who took part in sports had some form of special clothing that was made in consistency to cultural specifications. This era was characterized by clear distinctions between fashion and performance, style...If you want to get a full essay, order it on our website: Ordercustompaper.com



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