1.TEA manufacturing1
1.1 BACKGROUND1
1.1.1 PRODUCTION1
1.1.2 TRADE IN TEA2
1.2 TEA INDUSTRY OF PAKISTAN2
1.2.1 PRICES4
1.3 PEST ANALYSIS7
1.3.1 semipolitical FACTOR7
1.3.2 ECONOMIC FACTOR7
1.3.3 SOCIAL FACTOR8
1.3.4 proficient FACTOR8
1.4 PORTERS FIVE FORCES ANALYSIS9
1.4.1 POWER OF BUYERS9
1.4.2 POWER OF SUPPLIERS9
1.4.3 holy terror OF SUBSTITUTES9
1.4.4 THREAT OF NEW ENTRANTS9
1.4.5 COMPETITIVE RIVALRY9
1.5 MAJOR PLAYERS IN THE INDUSTRY11
2. TAPAL12
2.1 TAPAL markingS12
2.1 TAPAL nockS12
2.2 A COMMITMENT TO QUALITY13
2.3 TAPALS QUALITY form _or_ system of government13
2.4 LEADERS IN INNOVATION14
2.5 publicity: PIONEERS OF SOFT PACKAGING14
2.6 SWOT ANALYSIS15
2.6.1 Strengths15
2.6.2 Weaknesses15
2.6.3 Opportunities15
2.6.4 Threats15
3. BRAND ANALYSIS16
3.1 BRAND reputation16
3.2 BRAND ELEMENTS OF TAPAL16
3.2.1 Name17
3.2.2 Logo17
3.2.3 Slogan17
3.2.4 Packaging18
3.3 BRAND POSITIONING19
First perceptual Map19
Second perceptual Map20
Third Perceptual Map21
Fourth Perceptual Map22
3.4 BRAND PERCEPTION INDEX23
VERBAL23
experiential23
VERBAL24
existential24
VERBAL25
EXPERIENTIAL25
VERBAL26
EXPERIENTIAL26
3.6 YOUNG & RUBICAM BRANDS ASSET VALUATOR:27
3.6 stigmatization TREE28
3.7 GRAVEYARD MODEL29
3.
8 STRATEGY CLOCK30
3.9 BRAND FOOT PRINTING31
3.10 STRATEGIC GROUP MAPPING33
4. guest ANALYSIS34
4.1 AIOD FRAMEWORK34
4.2 REFERENCE GROUP MATRIX35
5. grocery store SHARE ANALYSIS36
5.1 BCG GROWTH SHARE MATRIX36
6. expiry40
7. FUTURE STRATEGY41
7.1 CURRENT CHALLENGES FACED BY THE INDUSTRY41
7.2 RECOMMENDED FUTURE STRATEGY41
1. TEA INDUSTRY
1.1 BACKGROUND
In 2727 B.C Chinese emperor moth Shen-Nung was boiling drinking water when a few leaves of a wild tea tree blew into the royal bowl. He discover that the leaves imparted a delightful flavor to his water; and so it became his happy drink.
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