The Problem
mark & Spencer (marksandspencer.com) is a UK-based, upscale, global retailer known for its high-quality, high-priced merchandise. op epochting(a) in more than 30 countries, the corporation faces stiff competition, curiously since the beginning of the economic slowdown that started in 1999. Customer returns became a critical success factor for label & Spencer. former(a) critical success factors included an appropriate store list system and efficient supply chain activities. To attract shoppers, the company had to reduce prices at its stores, which drastically reduced profits. Several separate big retailers were wrestling with similar problems, including Kmart, which had to file for bankruptcy. Will Marks & Spencer (M & S), a world-class retailer, be able to survive?
The Solution
M & S realized that survival in the digital era depends on the use of information technology in oecumenical and electronic commerce in particular. Electronic commerce (EC, e-commerce) is the knead of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers. M & S initiated several EC initiatives, including the following: Selling online. Like many an(prenominal) other retailers, M & S sells some of its merchandise online.
Shoppers lav collect their merchandise in a shopping basket, right online, and receive the merchandise the next day (in the UK). Online shoppers are promote to provide a UPC code in install to charter the same product they see at a carnal store, frequently at a lower price. Security. A warrantor measure system tracks transaction data in real time, sounding for fraudulent events. If any fraudulent events are discovered, the system alerts the in-store security staff in the affected store by send them a short text message via cell phone. store management. A mainframe-based warehouse management system, known as the Multi-User storage warehouse System (MUWS), was installed...If you want to get a full essay, order it on our website: Ordercustompaper.com
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