Intro
The Abercrombie & Fitch (A&F) food marketing of its products, belowwear for children, is under controversy. They atomic number 18 considered too provocative for recent children by whatever because of the adult style and sexy words. Why they chose this kind of products, whether it is unethical or effective (earning spot light) will be discussed.
emplacement for Consumers
Abercrombie & Fitch is a retailer which primarily focuses on young people so it will try to get a line possible ways to attract the eyes of adolescent. Since people feed to pursue things they dont possess, a come along coming into court could become a possible pursuit for adolescent. For instance, when I blackleg in the Oak Wood Mall in Eau Claire, I can see a large amount of children dressed to kill(p) in beautiful mature outfits and shop with their mothers. Their outfit is square-toed and eye-catching. Similarly, the adult-style underwear from A&F are marketed as a fashion of maturity. The sexy words eye edulcorate and wink wink grab peoples attention, and the products are not bad because they are in fashion and bump comfortable.
Perspective for Producers
Sale orientation is an important philosophy in marketing management (Lamb, Hair, McDaniel, 2009).
Producers will absolutely want to handle as many products as possible. The ones from A&F can earn a niche in the market and become popular by its special design. As an A&F spokesperson said he could numerate at least 100 reasons why a young girl would want thong underwear (Plagiarism, n.d.).So clothing producers should not miss the demand of young childrens market.
Unethical or ethical?
Critics regard it as vulgar to design mature style underwear for young children, such as thong-style undergarment. So is it unethical? I dont think so.
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